Clarity. Confidence. Growth.
Category Archives: Career Advancement
You may or may not know that Fashion Week-events where the fashion mavens showcase what’s “in” and what’s “out” for the upcoming season-occurs twice per year. The rapid pace of changes in fashion trends, styles, and ‘hot’ items can be a challenge for an organization to manage, which is just one reason why dress codes can be tough to enforce. While Fall/Winter 2011/2012 brings slim suits for men and the 60′s influences to tailoring – the perennial suit, plus a smart vest are still safe for just about any office. For women, the trends are much less consistent and can present challenges for leaders and managers.
How big a challenge depends on the organization.
For several years I was a manager at an insurance company that provided insurance for employment labor lawsuits. Meeting customers and reviewing their claims gave me an inside look at the cost to an organization who reprimands, or even dismisses an employee due in part to their attire. While organizations want to rely on a broad dress code to avoid risk, different interpretations of the same policy can in fact increase risk to the whole company in the form of costly litigation. I remember a case where an employee filed suit against a former employer because she was allegedly told, regarding a blouse worn by her and another woman, “she can wear that blouse because it looks better on her”. The blouses were the same, the people were different, and the result was an employment labor lawsuit.
You’re probably wondering, what’s an alphaChick? You may know one or you’re probably an alphaChick. She’s the woman that makes things happen. She’s driven, focused, passionate, inspirational, a professional, an entreprenuer, and she’s stylish. Multitasking is the norm for an alphaChick.
1. Find your balance. It’s a lot easier to think about how you need or want to be perceived when your mind is clear. Take some personal time for you.
2. Determine what you want others to know about you. Jot down how you want to be remembered after you leave the room. Is it smart, edgy, modern, creative, techie, sophisticated, corky, refined, friendly, bohemian, trendy, calm, assertive , or outgoing? The style image for each of these characteristics are different. Find the style that’s authentic and true for you.
3. Let your goals determine how you adopt and adapt your style preferences. If your goal requires a more authoritative presence, then add more tailored garments with simple details. If your goal requires a more youthful and innovative presence, then consider a bold mix of colors or patterns. But, if your goal requires a more approachable or warm demeanor, consider the classic tweed jacket; the nubbly texture is inviting and calming.
Just remember, an alphaChick with style is expected. An alphaChick with thoughtful and intentional style, stands out.
Clarity. Confidence. Growth.
Before you can position your personal brand, you must have a clear sense of self. Imagine you’re a home for sale. What makes you special or unique from all the other homes along the street? Why should someone choose you? Often what makes you special is the result of a unique combination of your abilities, experiences, personality, interests, and passions – this is your value proposition. It’s what you do and how you do it that’s unique to you that raises your “market value” in the job market, in your company, within social clubs, or even in the dating scene. Your value proposition is something you do consistently in every environment.
So how do you identify your value proposition?
Start by asking yourself the following questions to determine your value proposition:
- What strengths, qualifications, experience, technical expertise, specific skills or capabilities stand out most for me, and why?
- Where do I see myself in 5 years; how to do I plan to get there?
- What words or phrases bet describe three brand attributes that distinguish me from others?
Use self-discovery and strengths assessments to align your actions with those who are willing and able to reward you at the right price, while also benefiting most from your unique value proposition.
Sincerely, Sola Adelowo
Do you have questions about your value proposition? Ask Sola!