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- Color Matters July 19, 2012
- Darker Colors on Lower Half July 3, 2012
- Delicate Pink April 16, 2012
Clarity. Confidence. Growth.
How big a challenge depends on the organization.
For several years I was a manager at an insurance company that provided insurance for employment labor lawsuits. Meeting customers and reviewing their claims gave me an inside look at the cost to an organization who reprimands, or even dismisses an employee due in part to their attire. While organizations want to rely on a broad dress code to avoid risk, different interpretations of the same policy can in fact increase risk to the whole company in the form of costly litigation. I remember a case where an employee filed suit against a former employer because she was allegedly told, regarding a blouse worn by her and another woman, “she can wear that blouse because it looks better on her”. The blouses were the same, the people were different, and the result was an employment labor lawsuit.
You’re probably wondering, what’s an alphaChick? You may know one or you’re probably an alphaChick. She’s the woman that makes things happen. She’s driven, focused, passionate, inspirational, a professional, an entreprenuer, and she’s stylish. Multitasking is the norm for an alphaChick. 
So, how does a busy chick ensure she gets noticed for her contributions and that her personal style supports how she needs and wants to be perceived? Here are a few tips:
1. Find your balance.
It’s a lot easier to think about how you need or want to be perceived when your mind is clear. Take some personal time for you.
2. Determine what you want others to know about you. Jot down how you want to be remembered after you leave the room. Is it smart, edgy, modern, creative, techie, sophisticated, corky, refined, friendly, bohemian, trendy, calm, assertive , or outgoing? The style image for each of these characteristics are different. Find the style that’s authentic and true for you.
3. Let your goals determine how you adopt and adapt your style preferences. If your goal requires a more authoritative presence, then add more tailored garments with simple details. If your goal requires a more youthful and innovative presence, then consider a bold mix of colors or patterns. But, if your goal requires a more approachable or warm demeanor, consider the classic tweed jacket; the nubbly texture is inviting and calming.
Just remember, an alphaChick with style is expected. An alphaChick with thoughtful and intentional style, stands out.
Clarity. Confidence. Growth.
Before you can position your personal brand, you must have a clear sense of self. Imagine you’re a home for sale. What makes you special or unique from all the other homes along the street? Why should someone choose you? Often what makes you special is the result of a unique combination of your abilities, experiences, personality, interests, and passions – this is your value proposition. It’s what you do and how you do it that’s unique to you that raises your “market value” in the job market, in your company, within social clubs, or even in the dating scene. Your value proposition is something you do consistently in every environment.
So how do you identify your value proposition?
Start by asking yourself the following questions to determine your value proposition:
Use self-discovery and strengths assessments to align your actions with those who are willing and able to reward you at the right price, while also benefiting most from your unique value proposition.
Sincerely, Sola Adelowo
Do you have questions about your value proposition? Ask Sola!